http://www.fortunesofthebrave.com/work daily 1.0 2020-03-31 https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1475634920894-M9EGK285YU37P4VFSW4Z/ADI_SS16_BlackFriday_Ultra_View1_Clean-SP3_11-11_V2.jpg Some Fave Projects https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1475534323734-WZ9H19YSFOM4JA8HZ6AC/SS16_RunDigi_5092.jpg Some Fave Projects - adidas Supernova and UltraBOOST ST ART DIRECTION Supernova and UltraBOOST ST's stories are told through multiple shared points of context to connect the runner to the energy of the product.   https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1475575395635-ZETVFZIEUJHWUDOPW7S6/Fa16_Adi_UltraBoost_Lookbook_Concept.jpg Some Fave Projects - adidas Run Greatness Lookbook Volume 1 : New York City CONCEPT // ART DIRECTION // DESIGN // COPY The first in a series for the Women's Running UltraBOOST campaign featuring seven large cities around the globe. Each city's book is a love story between a runner and her city and features a unique layout with city specific images. Custom copy developed from runners' own stories. To be distributed at launch events and in influencer kits, the books plugged into the personal experience of a runner's unique connection to her city.     https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1474954267855-FF5AKHOF5Z4MMMJTHFHU/Square-Mile-Cider-Hiopped-Apple-Cider-6-Pack.jpg Some Fave Projects - Square Mile Cider Co. CONCEPT // ART DIRECTION // DESIGN // COPY Originally briefed to develop branding around the story of William Tell's arrow through an apple, we convinced the brand team to move in a different direction towards one that capitalized on the rich heritage of the Northwest. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506425106010-ULNRTRM9DUS31FZMAH8K/Finals_1-10.png Some Fave Projects - Nike Create Legends CONCEPT // ART DIRECTION // DESIGN About to launch a new business tool for the Global Brand Marketing Team (GBMT), Nike was looking for a way to create initial excitement, but also something that would continue into the adoption period to encourage full engagement. The new tool was one of the first steps in the shift towards achieving one of Nike's biggest business goals. Successful adoption was critical to accelerating Brand Marketing's ability to plan and react to consumer needs. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1547806642997-VTP0H6D2X2B7DTCWEHS3/SSM_Image3.jpeg Some Fave Projects - Samsung Super Slow-Mo DOOH Samsung asked Wieden + Kennedy to develop animated OOH for NYC. Designed around the newly released Galaxy S9’s Super Slow-Mo feature the campaign covered over 20 digital boards across the city including Times Square, the World Trade Center, and Penn Plaza. Team Design: Lindsey Prestrud Motion: Alex Bernard Producer: Amy Marsh Strategy/Direction: Stuart Brown https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1551346263178-93U1TLI5AYZ9MM1GQC99/IMG_6200.JPG Some Fave Projects https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1474246354013-43KQGCETZ0HTQFWQFF4Y/SS16_eCom_PureBoostZG_CLP%3APDP_MS_04.jpg Some Fave Projects - adidas Pure BOOST ZG CONCEPT // ART DIRECTION Can't stop. Won't stop. The direction for Pure BOOST ZG speaks to the man who never rests and needs a running shoe with as much energy as him. His drive and determination are the light that always burns. His narrative is manifested in the ZG's performance and style elevated with BOOST technology's infinite energy. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1490644903274-BRKV341YGKVJ0MS3VUS9/I+Have+To+Run_4-11.png Some Fave Projects - Nike x You CONCEPT // ART DIRECTION // DESIGN // COPY Concept work for a campaign targeting millennial, urban women who view working out as part of life, but not their whole life. The campaign speaks to women who define a workout by what makes them feel better; women who don't necessarily identify with traditional athletes or team sports; women whose main motivation isn’t about the game or competition. Based off the simple question, “why do you workout?”, the campaign expresses honest answers from real women about what motivates them to put on some Nike gear and get out there. // Concept Only // Images are previously published Nike photography. All other content is owned by me. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1585675369065-DOVH9Y40Y36PTVE1ZSRV/LightSide_2.1_Half.jpg Some Fave Projects - Cosmia I was invited to design the collateral* for the infamous W+K Holiday party and worked with the team to develop direction around the theme: Cosmia. Imagined in the future, Cosmia welcomes attendees to experience a future split between light and dark. The designs are a representation of the excitement, hyper energy, and the disorientation of finding yourself living in a whole new world. Welcome to the holidays at W+K. *Collateral included printed invitations, posters, email/social graphics and a website. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1585677318180-GMN9MZ2DZNQVPZ008IU5/image-asset.jpeg Some Fave Projects - FTWR Supply An adidas retail concept store, FTWR Supply (renamed Sneaker Collect in some markets) is a brick-and-mortar retail destination for burgeoning sneakerheads. The adidas brand story is told through the collector lens­—using inspiration from street-influenced art, fashion, and music to connect product stories of process, history and tech. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1585677057506-HW7DKZ1L6T0H8NHPGR9F/image-asset.jpeg Some Fave Projects Sportswear Collective is for those who merge fitness with fashion; taking sport style off the field to express their own unique style. Sportswear Collective always sees sport through a modern lens with product styled and layered across categories to create original combinations that showcase not just product, but reflects the consumer’s creativity and passions. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1540201827618-XA4EXBQUYXBNJ3KBL2LW/SS16_PureBoostX_TOOLKIT_FILES_Page_20.jpg Some Fave Projects http://www.fortunesofthebrave.com/createlegends daily 0.75 2017-09-26 https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419658851-HLFC2VEI9TOXZ0YKCWCK/Finals_1-10.png Nike: Create Legends - Nike: Create Legends CONCEPT // ART DIRECTION // DESIGN About to launch a new business tool for the Global Brand Marketing Team (GBMT), Nike was looking for a way to create initial excitement, but also something that would continue into the adoption period to encourage full engagement. The new tool was one of the first steps in the shift towards achieving one of Nike's biggest business goals. Successful adoption was critical to accelerating Brand Marketing's ability to plan and react to consumer needs. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419658851-HLFC2VEI9TOXZ0YKCWCK/Finals_1-10.png Nike: Create Legends - Nike: Create Legends CONCEPT // ART DIRECTION // DESIGN About to launch a new business tool for the Global Brand Marketing Team (GBMT), Nike was looking for a way to create initial excitement, but also something that would continue into the adoption period to encourage full engagement. The new tool was one of the first steps in the shift towards achieving one of Nike's biggest business goals. Successful adoption was critical to accelerating Brand Marketing's ability to plan and react to consumer needs. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506425434775-3ESLL6KRYDZRGCWPAUZI/Finals_1-11.png Nike: Create Legends I wanted to create a program that spoke to the reason they do what they do everyday. Something that conjured up feelings of pride and envoked a feeling of being part of something bigger than themselves, something important. At a place like Nike, it can be easy to forget the value of your work if it's not sexy. No one ever reads about that one Marketing Ops person who was critical to that last campaign hitting the market on-time and under budget. But, it's those people that make Nike work. They are essential to Nike's ability to do what it does best. They, too, are a part of creating legends. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419659913-VANGI3AY5YNJAKHC6BZW/Finals_1-11.png Nike: Create Legends I wanted to create a program that spoke to the reason they do what they do everyday. Something that conjured up feelings of pride and envoked a feeling of being part of something bigger than themselves, something important. At a place like Nike, it can be easy to forget the value of your work if it's not sexy. No one ever reads about that one Marketing Ops person who was critical to that last campaign hitting the market on-time and under budget. But, it's those people that make Nike work. They are essential to Nike's ability to do what it does best. They, too, are a part of creating legends. https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419658938-5SPWL7R44FEK59Y1E8J9/Finals_1-12.png Nike: Create Legends https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419081829-3I44UB2Q6HYOW3E34PTA/Pins_3_1.jpg Nike: Create Legends https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419082662-M8IQVS3HCY8AULBHGHAD/Pin_AirMax_SuperCrop_1.jpg Nike: Create Legends https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506418466681-GIRUTD0XF8RI0ZBEU03V/Finals_19.png Nike: Create Legends https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506419082805-35ZUHHO2V8QO60OP1JMD/Pins_3_Backpack_1.jpg Nike: Create Legends https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1506424460685-S5VLKBTIISCKANS78QWZ/Finals_17.png Nike: Create Legends http://www.fortunesofthebrave.com/home daily 0.75 2016-05-16 https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1551345958726-2N2Y25077I8TGQ5NNZ1Z/Logo_1-07.jpg Home http://www.fortunesofthebrave.com/about daily 0.75 2022-03-23 https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/ae4adc7a-c241-4d49-97b7-c192559164e1/toottoot.png About http://www.fortunesofthebrave.com/overview daily 0.75 2016-01-22 https://images.squarespace-cdn.com/content/v1/567088ef7086d761fddd8af5/1454362891567-KRD4DRHXIZHK8RS7DZ1Z/SQS_KEVIN_DK_0955-edited-v9.jpg Overview http://www.fortunesofthebrave.com/circles-dont-have-to-stay-circles daily 0.75 2019-02-28 https://images.squarespace-cdn.com/content/v1/57d8c731e58c6231819bce36/1540204642864-26BLGSK6H0DL52DC7OW8/Half+Circle+Patterns_15-22.jpg Circles Don't Have To Stay Circles - CirclesMake An on-going exploration of patterns made using only a circle or semi-circle 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